Employment

Yikes. Users of fitness and calorie tracker Fitbit may need to be more careful when creating a profile on the site. The sexual activity of many of the users of the company’s tracker and online platform can be found in Google Search results, meaning that these users’ profiles are public and searchable. You can click here to access these results. The Next Web reported this earlier this morning. As you may know, the Fitbit Tracker is an compact wearable device that clips onto clothing or slips into a pocket and captures, through accelerometer technology, information about daily health activities, such as steps taken, distance traveled, calories burned, exercise intensity levels and sleep quality. Users can also log nutrition, weight, additional activities (including sexual activity) and other health information on the site in order to gain a complete picture of their health. So why are Fitbit users’ profiles able to be searchable in Google? It’s not really Fitbit’s fault. When you cre...

Sometime on the morning of July 3rd, Google Realtime Search mysteriously went offline and, assuming it was just another example of things breaking on a holiday weekend, most tech publications ignored it. Well as it turns out the reason behind its disappearance was not so mysterious , on July 2nd Google’s access to Twitter’s special firehose expired and it pulled the feature in order to rethink its strategy. Bing, which had a similar deal with Twitter still has access to the firehose. What gives? While no one really has any details as to why the deal fell through, Google says that it disabled the project to incorporate Google+ results and Twitter says that it will continue to work with Google on other projects. “Our vision is to have google.com/realtime include Google+ information along with other realtime data from a variety of sources,” a Google spokesperson told Search Engine Land. It’s not like Twitter will be pulled entirely from the service, Google can still crawl and organize p...

Back in the early 1990s, when the internet was new and fresh, there were many popular search engines. Those with good quality indexing services, such as Yahoo, Lycos, AltaVista Excite and HotBot quickly rose to the top. When Google came around in 1998, the switch to this powerful bot-assisted Pay Per Click (PPC) search engines was rapid because it was so democratic and comprehensive in its page ranking - the competition was all but over in a very short time, with Google still accounting for nearly half the web searches worldwide in 2007. But, this doesn't mean the other PPC search engines are not worth your attention and they are indeed worth serious consideration for online advertisers, but as a general rule Google AdWords is the best place to begin your online advertising. Today, pay-per-click advertising, as made very popular by Google AdWords, is a multi-billion dollar industry that allows just about any business to compete on equal footing with the largest ...

Google AdWords is an awesome tool for determining if there's a decent amount of traffic for a given keyword or not. Advertisers love keywords that enjoy a lot of search traffic because advertising is all about getting the message across to as much of the target market as possible. Note that part I used the term "Target Market" instead of just "People" or "Persons" - and there's a very good reason why I did that. An advertiser wants to sell something, may it be an actual physical product or a value-added service. They do that by letting people know more about the product. So the trick is let EVERYONE know, right? Well, not exactly. Advertisers, just like everyone else, want to make the greatest profit at the lowest cost. Since we all know that advertising costs money, any self-respecting advertiser will channel his limited financial resources only to those people who are more likely to purchase something from him. Now, put in mind that the CPC,...