What's the Difference Between AdSense and AdWords?
So what's the difference between Google AdWords and Google AdSense? Sometimes people use the two interchangeably, but the two are actually totally different. Advertisers pay to use Google AdWords, which is a form of Pay Per Click. This means they create a series of adverts which usually show up in Google, as "Sponsored Links" when searchers use the keywords the advertiser has specified. These adverts may also show across the internet, on various websites where the website owner has integrated Google AdSense. To integrate AdSense, they will have signed up with Google, had their website approved, and will have then placed a series of advertising units on their website. You may have seen these units appear, as they are denoted as "Ads by Google" to ensure visitors realise they are in fact adverts, not part of the main website. Google AdSense can actually make the website owner money, as Google will give them a certain percentage of the click cost they receive ...