Google AdWords - Placement Targeting Strategy
Placement targeting is also another great platform by Google AdWords. This is very much like the traditional banner advertising where you place ads on sites or pages which you hand pick. Banner ads usually charge you by the month or they charge per thousand impressions (CPM), for placement targeting ads, you can choose to pay on a cost per click (CPC) basis, which you are already used to it. Buy Your Way Up How to rank well on the organic side of search engines? How about paying for it? Go to Google, type in a few of your most relevant & best converting keywords, then see which sites are being ranked on the top 5 or 10. Go to all those sites & note down which ones are running AdSense ads. Go to your Google interface, enter those sites into your adgroup to see if they allow you to do placement targeting. Usually they allow unless the publisher of the site switched it off. What To Look For Take note of sites with AdSense blocks above the fold, which means, without scrolling,...