Lovely Little Leaps of Faith
This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. Curious? So are we! For most people, spending money isn’t an automatic thing. You’ve worked hard for your money, and when you’re about to part with it, you want to believe your hard work will actually mean something. Copyright malcam - Fotolia.com This meaning doesn’t need to be a logical thing—it can be completely emotive. But with the inherent desire for meaning, there’s always a little voice inside us looking for a reason not to spend our cash. As bloggers and online marketers, we’re often our own worst enemies. With some of the tactics we use, we’re basically handing a megaphone to our readers’ little voices, and encouraging them to scream, “Get the heck out of here!” When I’m evaluating my own work, or that of others, I often refer to these as leaps of faith. The bigger the leaps of faith you expect your customers to make,...