The Gender Divide: Are Men better than Women at Social Networking?
Women are more savvy networkers in the ranching industry. Men are more savvy networkers in the cosmetics industry. Wait, what? That was exactly our reaction when we saw the initial results for our latest data insights blog post on the differences in social networking behavior between men and women. The overall result in the US is that men are overall more savvy networkers than women, but the real insights start to surface when you start slicing and dicing by industry and company. Check out the infographic below highlighting some main insights, followed by more details and discussion below. Men are more savvy networkers globally, but the data show that men and women exhibit differences in their online professional networking behaviors. People we’ve polled were not surprised that industries like “Law Enforcement” and “Capital Markets” are male savvy, but “Cosmetics” really stands as a male savvy industry given that it’s a female oriented industry. The same is true for the top female savv...