Google AdWords: How to Use Powerful (and Free) Google Search Technology

Google AdWords is an awesome tool for determining if there's a decent amount of traffic for a given keyword or not. Advertisers love keywords that enjoy a lot of search traffic because advertising is all about getting the message across to as much of the target market as possible.

Note that part I used the term "Target Market" instead of just "People" or "Persons" - and there's a very good reason why I did that. An advertiser wants to sell something, may it be an actual physical product or a value-added service. They do that by letting people know more about the product. So the trick is let EVERYONE know, right?

Well, not exactly. Advertisers, just like everyone else, want to make the greatest profit at the lowest cost. Since we all know that advertising costs money, any self-respecting advertiser will channel his limited financial resources only to those people who are more likely to purchase something from him.

Now, put in mind that the CPC, or cost-per-click value of a given keyword, will matter a lot in your choice of keywords. Higher CPC values mean you will earn more with the same number of clicks, while extremely low values mean that these keywords are not worth your time.

Think of the CPC figure as something like your hourly wage, enough said.

There are some people who prefer to go the extra mile with their keyword research. What they do is to actually register a Google AdWords campaign of their own so that they can get extra information about the statistics of they keyword they're interested in. That is, they actually spend money to have an AdSense account of their own.

With your own Google AdSense account, you will be entitled to some data-related perks like more accurate Google AdWords information, along with more kinds of keyword-specific data. While this can drastically shorten the time that you have to spend for research, it comes with several drawbacks:


First, you will have to actually pay money.
Second, if it's a particularly popular keyword, then you'll pay EVEN MORE money.
Third and most importantly, you will miss out on the chance of gaining a deeper understanding of SEO, simply because Google did your job for you.

All in all, the regular and free Google AdWords service should be sufficient in providing your keyword data needs. There's no pressing need to shell out a buck for a wonder drug. We are concerned about organic, FREE searches, and not paid ones.

I haven't personally taken this route at all. However, the decision is still up to you.

When taking a break from writing, Tina spends time in her home garden, where she grows tomato plants and other vegetable plants for sale online

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