How to Read Google AdWords Reports
I was writing a pretty lengthy email to one of our clients tonight about how to read their Google AdWords report and realized that I would probably be writing this same email over and over again. But, as my business partner Harry Casimir likes to say, "never do something more than once, automate!" Many of our clients are not technologically savvy, but I realize that even those who are (and this particular client is) might have trouble reading the default reports generated by Google. Maybe it's their use of abbreviation or that some of the main elements of their reports are formulas, but I've noticed many of our clients at Unique ID have asked me to explain, in some form, their reports. I am a huge proponent of Google AdWords, and like Google AdSense, it has revolutionized the web (but on the opposite spectrum) and it has led to the success of many of our web sites and the elation of many of our clients. But, as Action International explained at a recent Small Bus...