Google AdWords and Google AdSense: Are You Winning or Losing the Game?
The Google AdWords program has become one of the most popular ways to advertise on the Internet. Its companion program, Google AdSense, has in turn become one of the most popular ways to earn advertising revenue for your website. Together, Google AdWords and Google AdSense make up two sides of the game. Here is how the Google AdWords and Google AdSense game works. With Google AdWords, you pay Google to advertise for their keywords in Google AdWords ads. The Google AdWords ads are shown in two places: - On Google's search engine results pages (SERP's) for those keywords - On other people's websites that are members of Google's AdSense program and that have those keywords in their content If you look at the second bullet above, you will see that with Google AdSense, other people pay you (through Google) to advertise their websites on your website. Like most games you can play either side. If you are playing the Google AdWords and Google AdSense game, the question...