5 Secrets To Google AdWords Success
Google has created the most effective, targeted, easily measurable forms of marketing & advertising in history. With Google AdWords you can reach millions in seconds, and get in front of an appropriate audience and sell your goods or services to visitors throughout the world. But, in order to harness the power (and it is powerful) of this incredible system and maximize your results while minimizing your spend there are a number of simple steps you should take. Whether you are new to AdWords or a seasoned AdWords veteran there are five simple mistakes I see in client accounts again and again. Avoid the mistakes, increase click through rates, decrease average cost per click and increase conversions! Secret #1: Split Up Your Campaigns & Ad Groups Stop bundling all of your keywords into one campaign and one ad group. Time and time again I see client accounts with one campaign, one ad group, and 100+ key-terms with only one ad. Google's structure is hierarchical, allowing e...